Stukent Webinar: How to team teach marketing courses with a practitioner

What is the benefit of teaching business courses side-by-side with a practitioner. We share the motivation, strategy, tactics, and results of our corporate fellow program at University of Houston-Downtown’s Marilyn Davies College of Business. This webinar focuses on teaching digital marketing courses but is applicable to other subjects.

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#23: Sustainable Consumption with Katie Wallace

In this episode, Katie Wallace, sustainability consultant and founder of Hux Sustainables, talks to Marketing Professor Scott Davis about building a more sustainable world through marketing. Topics include the problems with modern packaging and the single-use habits of consumers. The episode also digs into the backstory of Katie's interest in sustainability and the UnLearn Show that she co-hosts.

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#22: Dominate Global Markets with Cleo Franklin

How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.

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#20: Visualizing Your Ideas with Alli McKee

Alli McKee, CEO and Founder of Stick.ai, discusses the importance of visualizing your ideas for clients. Her software platform automates the design aspects of your presentation so that you can improve your impact in B2B communication. Alli has an incredible background and a fantastic new company.

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#18: "What should Facebook do now?" with Michael Gale

Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed.

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#16: Connect, Collaborate, Be Consistent, and Create Community with Judd Borakove

Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

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#15: Write for Forbes, Inc., or Entrepreneur with Josh Steimle

Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

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#11: Sales Funnel and Marketing Zen with Matt Heinz

Sales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Matt has a ton of great insight for students of sales and marketing, early professionals, and those looking to make a career move.

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#10: Lending Privilege, Diversity and Inclusion with Anjuan Simmons

Tech Consultant and Speaker Anjuan Simmons joins me to discuss leadership and diversity. We talk about making the leap from technical producer to manager. Anjuan provides deep insight on making diversity a part of your work life and motivates the need to be more inclusive. He also discusses his move to the world of public speaking.

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#9: Personal Branding 101 with Dr. Natalia Wiechowski

Personal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global markets, choosing the right media channels for your personal brand, using LinkedIn to its fullest potential, creating effective content, and personal branding failures.

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Budweiser ran the most brilliant ad of the 2018 Super Bowl

Budweiser’s self-congratulatory “Stand By You” commercial is the most brilliant ad from the 2018 Super Bowl. The 60-second spot ranked 3rd on USA TODAY’s Ad Meter results. Budweiser now feels far more local than its “Big Beer” image, especially to disaster relief areas it served in Texas, Florida, California, and Puerto Rico. Three of those happen to be gigantic markets.

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