#17: Are Marketing Degrees Dinosaurs? with String Nguyen

String Nguyen and Professor Scott Davis discuss the value of a four-year Marketing degree in the modern world. We dig into what makes a personal brand memorable and microinfluencer mania!

#16: Connect, Collaborate, Be Consistent, and Create Community with Judd Borakove

Professor Scott Davis interviews Judd Borakove about his "4C" movement that has been popularized on LinkedIn. They dig into each of the four components: Connection, Collaboration, Consistency, and Community in both a corporate and personal branding context. The genesis of 4C is people feeling a lack of connectivity in the modern world.

#15: Write for Forbes, Inc., or Entrepreneur with Josh Steimle

Learn how to get your ideas published in huge business publications like Forbes, Inc., Fast Company, Entrepreneur, and more. Josh Steimle shares the secrets to working with editors, developing ideas, and building your personal brand. As a result of publishing in these magazines, you will be able to drive more revenue to your business.

podcast, online marketingScott DavisMarch 27, 2018word of mouth, twitter, customer service, competitive advantageComment

#14: Hug Your Haters and Word of Mouth with Jay Baer

Jay Baer joins the show to discuss a world of rising customer expectations, creating competitive advantage, interacting with customers in public, Wendy's snark, the death of the phone call, social media shaming, and his forthcoming book "Talk Triggers."

podcast, online marketingScott DavisMarch 20, 2018word of mouth, twitter, customer service, competitive advantageComment

#1: Social Media Marketing Strategy with Eric SanInocencio

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.