How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.
Read MoreCareer coach Kyle Elliott talks to Professor Scott Davis about how students can supercharge their career search: through networking, work samples, and other professional development activities. We dig into LinkedIn best practices and discuss the ins and outs of resume design.
Read MorePersonal Branding Strategist and Keynote Speaker Dr. Natalia Wiechowski joins me to discuss the ins and outs of branding yourself. Natalia and I talk through personal branding in different global markets, choosing the right media channels for your personal brand, using LinkedIn to its fullest potential, creating effective content, and personal branding failures.
Read MoreCareer coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing careers, and looking for work after graduation.
Read MoreProfessor Scott Davis chats with Joey Korenman, founder of School of Motion, for his perspective on big career shifts, finding work with LinkedIn, and the gig economy. This episode is intended for students of marketing, career switchers, freelancers, and aspirant entrepreneurs.
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