#19: Chatbots and Dominating Multiple Platforms with Stapho Thienpont

Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots.

podcast, digital strategyScott DavisApril 23, 2018digital marketing strategy, digital marketing, ethics, social media, chatbotsComment

#18: "What should Facebook do now?" with Michael Gale

Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed.

podcast, management, digital strategyScott DavisApril 18, 2018digital marketing strategy, digital marketing, organizational behavior, management, organizational change, ethicsComment

#6: Integrated Marketing Strategy with Lexie Sidney

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions.

marketing promotion, podcastScott DavisJanuary 22, 2018digital marketing, digital channels, online marketing, digital marketing strategy, facebook advertising, integrated marketingComment

#4: Designing the Career You Want with Joey Korenman

Professor Scott Davis chats with Joey Korenman, founder of School of Motion, for his perspective on big career shifts, finding work with LinkedIn, and the gig economy. This episode is intended for students of marketing, career switchers, freelancers, and aspirant entrepreneurs.

career advice, podcastScott DavisJanuary 11, 2018digital marketing, social media, online marketing, web marketing, digital marketing strategy, facebook advertising, social media manager, linkedin, job searchComment

#1: Social Media Marketing Strategy with Eric SanInocencio

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.

online marketing, podcastScott DavisOctober 23, 2017digital marketing, social media, digital channels, online marketing, web marketing, digital marketing strategy, facebook advertising, social media managerComment