Education
PhD, Marketing, May 2015
Mays Business School, Texas A&M University, College Station, Texas
Dissertation Co-chairs: Leonard L. Berry and Kelly L. Haws (Vanderbilt University)
Dissertation Committee: Suresh Ramanathan and Manjit S. Yadav
MBA, December 2009
Mays Business School, Texas A&M University, College Station, Texas
BBA, Operations Management, May 2003
University of Delaware, Newark, Delaware
Academic Positions
Assistant Professor of Marketing, August 2017 to present
Marilyn Davies School of Business, University of Houston-Downtown
Postdoctoral Fellow, July 2015 to June 2017
Jones Graduate School of Business, Rice University
Publications
Davis, Scott W., Csilla Horváth, Anaïs Gretry, Nina Belei (2019), “Say What? How the Interplay of Tweet Readability and Brand Hedonism Affect Consumer Engagement,” Journal of Business Research, accepted for publication.
Berry, Leonard L., Scott W. Davis, Andrea Godfrey Flynn, Jeffrey Landercasper, and Katie A. Deming (2019), “Is It Time To Reconsider the Term ‘Cancer Survivor’?,” Journal of Psychosocial Oncology, in press, DOI: 10.1080/07347332.2018.1522411
Busch, Paul M. and Scott W. Davis (2018), “Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach,” Marketing Education Review, 28(3), 187-202, DOI: 10.1080/10528008.2017.1367930.
Davis, Scott W. and Kelly L. Haws (2017), “Don’t Sweat the Big Stuff: Emphasizing Importance Hinders Goal Pursuit for Consumers Low in Dispositional Self-Control Resources,” Journal of the Association for Consumer Research, January 2017, 2(1), 93-104, DOI: 10.1086/690115.
Davis, Scott W., Kelly L. Haws, and Joseph P. Redden (2016), “Is This Food Healthy?: The Contextual Influence of Prior Foods on Healthiness Perceptions,” Journal of Marketing Behavior, October 2016, 2(1), 1-17, DOI: 10.1561/107.00000025.
Haws, Kelly L., Scott W. Davis, and Utpal M. Dholakia (2016), “Control Over What? Individual Differences in General Versus Eating and Spending Self-Control,” Journal of Public Policy & Marketing, Spring 2016, 35(1), 37-57, DOI: 10.1509/jppm.14.149.
Haws, Kelly L., Scott W. Davis, and Utpal M. Dholakia (2016), “Salad = Success and Fries = Failure? Conceptualizing and Assessing Self-Control Outcome Measures in Food Decision Making Research,” Journal of Consumer Behaviour, March/April 2016, 15(2), 99-116, DOI: 10.1002/cb.1560.
Berry, Leonard L., Scott W. Davis, and Jody Wilmet (2015), “When the Customer Is Stressed,” Harvard Business Review, October 2015, 86-94, Link: https://hbr.org/2015/10/when-the-customer-is-stressed.
Martin, Ingrid M., Michael A. Kamins, Dante M. Pirouz, Scott W. Davis, Kelly L. Haws, Ann M. Mirabito, Sayantani Mukherjee, Justine M. Rapp, and Aditi Grover (2013), “On the Road to Addiction: The Facilitative and Preventive Roles of Marketing Cues,” Journal of Business Research, 66 (8), 1219-26, DOI: 10.1016/j.jbusres.2012.08.015.
Pirouz, Dante, Hieu P. Nguyen, Ingrid M. Martin, Merrie Brucks, Paul M. Connell, Scott W. Davis, Kelly L. Haws, Michael A. Kamins, Ann M. Mirabito, Justine M. Rapp, Maura Scott, Allison Johnson (2012), “Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress From Normal To Maladaptive Consumption and Addiction,” Advances in Consumer Research, 40, 1089-90, ISSN: 00989258.
Grover, Aditi, Michael A. Kamins, Ingrid M. Martin, Scott Davis, Kelly Haws, Ann M. Mirabito, Sayantani Mukherjee, Dante Pirouz, and Justine Rapp (2011), “From Use to Abuse: When Everyday Consumption Behaviours Morph into Addictive Consumption Behaviours,” Journal of Research for Consumers, 19, 1-8, LINK: http://jrconsumers.com/academic_articles/issue_19/Addiction_Academic3.pdf.
Teaching Experience
Marketing Research (Undergraduate), University of Houston-Downtown (Summer 2018)
5.0/5.0 Average of Excellent Teacher and Excellent Course
Buyer Behavior (Undergraduate), University of Houston-Downtown (Summer 2018)
4.8/5.0 Average of Excellent Teacher and Excellent Course
Integrated Marketing Communications and the Sales Force (MBA Concentration), UH-Downtown (Spring 2018)
4.4/5.0 Average of Excellent Teacher and Excellent Course
Marketing Management (MBA Core), UH-Downtown (Fall 2017, Spring 2018)
4.6/5.0 Average of Excellent Teacher and Excellent Course (3 sections)
Personal Selling (Undergraduate), UH-Downtown (Fall 2017)
4.8/5.0 Average of Excellent Teacher and Excellent Course
Integrated Marketing Communications, UH-Downtown (Summer 2017)
4.7/5.0 Average of Excellent Teacher and Excellent Course
Marketing Management Core (Professional MBA), Rice University (Spring 2017)
9.2/10 Average Instructor Effectiveness (2 sections)
Buyer Behavior (MBA and Professional), Rice University (Spring 2015/16, Fall 2015/16)
9.5/10 Average Instructor Effectiveness (4 sections)
New Product Development (Professional MBA), Rice University (Fall 2015/16, Spring 2016/17)
9.4/10 Average Instructor Effectiveness (4 sections)
Principles of Marketing (Undergraduate), Rice University (Spring 2016/17)
9.5/10 Average Instructor Effectiveness (4 sections)
Consumer Behavior, Texas A&M University (Spring 2013/14)
4.97/5.0 Instructor Rating (“On the whole, this is a good instructor”)
Conferences
Presentations
"How to Teach a Blended Digital Marketing Course with Real World Practitioner Inputs”
Stukent Spring Digital Summit, Webinar (March 2019)
"Marketing Panel: Video"
*West Houston Economic Development Summit, Houston, TX (January, 2019)
"The Positive Psychology of Personal Branding"
*American Mensa Annual Gathering 2018, Indianapolis, IN (July, 2018)
"How Tweet Readability and Brand Hedonism Affect Consumer Engagement”
*Association for Consumer Research, San Diego, CA (October, 2017)
“Ignorance is Bliss: The Hedonic Cost of Nutritional Information”
*Association for Consumer Research, New Orleans, LA (October, 2015)
*Society for Consumer Psychology, Phoenix, AZ (February, 2015)
“This is Important (But Don't Tell Me That): The Backfire Effect of Emphasizing Goal Importance”
*University of Houston Doctoral Symposium, Houston, TX (April, 2014)
*Society for Consumer Psychology, Miami, FL (March, 2014)
*Association for Consumer Research, Chicago, IL (October, 2013)
“Control over What? A Theoretical and Empirical Examination of General and Domain-Specific Self-Control”
*Association for Consumer Research, Baltimore, MD (October, 2014)
*Society for Consumer Psychology, Miami, FL (March, 2014)
“Apples to Apples or Apples to Crackers? Assimilation, Contrast, and Self-Control on Healthiness Perceptions”
*Association for Consumer Research, Chicago, IL (October, 2013)
*Society for Consumer Psychology, San Antonio, TX (February, 2013)
Working Paper Posters
“Topping it Down: Reversing the Unit Bias in Mixed Indulgences”
Association for Consumer Research, Baltimore, MD (October, 2014)
“This is Important (But Don't Tell Me That): The Potential Backfire Effects of Emphasizing Goal Importance”
*Society for Consumer Psychology, San Antonio, TX (February, 2013)
“Apples to Apples or Apples to Crackers? Assimilation, Contrast, and Self-Control on Healthiness Perceptions”
*Association for Consumer Research, Vancouver, BC, Canada (October, 2012)
Speaking Engagements, Roundtables and Workshops
"Connecting Based on Your Story and Values"
LinkedIn Local Houston (Northwest), Houston, TX (August 2018)
"Communicating Your Story"
LinkedIn Local Houston (Downtown), Houston, TX (August 2018)
"Advanced LinkedIn Job Search Techniques”
Marilyn Davies College of Business MBA Workshop, Houston, TX (April, 2018)
“Automation, AI, and the New Realities for Marketers”
UHD American Marketing Association Workshop, Houston, TX (February, 2018)
“Professional Strengths Workshop”
Marilyn Davies College of Business Professional Development Workshop, Houston, TX (February, 2018)
“Consumption Addiction: Developing a Research Agenda to Understanding How Consumers Progress from Normal to Maladaptive Consumption and Addiction”
Association for Consumer Research, Vancouver, BC, Canada (October, 2012)
“Researching Consumption Addiction: Developing a Theoretical Framework of Understanding”
AMA Marketing & Public Policy, Atlanta, GA (June, 2012)
"Addictive Consumption"
Transformative Consumer Research, Waco, TX (June, 2011)
Service
Faculty Advisor – University of Houston-Downtown American Marketing Association Collegiate Chapter (2018-19)
Faculty Judge – American Marketing Association Collegiate Chapter International Collegiate Conference, New Orleans, LA (April 2018)
Member – Academic Technology Committee, MBA Curriculum Committee
University of Houston-Downtown (2017/2018)
Reviewer – Journal for the Association of Consumer Research (2017/2018), Journal of Public Policy & Marketing (2017/2018), Association for Consumer Research Conference (2017/2018)
Trainee Reviewer – Journal of Consumer Research (2013)
Awards and Honors
Doctoral Fellow Presenter (April, 2014)
2014 University of Houston Doctoral Symposium, University of Houston
Dean’s Award for Outstanding Research by a Doctoral Student (2013-14)
Mays Business School, Texas A&M University
Affiliations
American Mensa
Association for Consumer Research
Society for Consumer Psychology
American Marketing Association
Industry Experience
Concurrent Technologies Corporation, Johnstown, PA 2004-2010
Applied Scientific Research, Technology Solutions
Technical Lead, Software Engineer
Old Dominion University Research Foundation, Hampton, VA 2003-2004
Modeling, Simulation, and Visualization Research for NASA
Software Engineer
HostMySite.com, Newark, DE 2001-2003
Enterprise and Personal Web Hosting
Operations Manager, Sr. Support Technician
The Walt Disney Company, Lake Buena Vista, FL 1999-2001
Entertainment, Resort, and Theme Park Operations
Communications and Technology Specialist