Budweiser ran the most brilliant ad of the 2018 Super Bowl

Budweiser’s self-congratulatory “Stand By You” commercial is the most brilliant ad from the 2018 Super Bowl. The 60-second spot ranked 3rd on USA TODAY’s Ad Meter results. Budweiser now feels far more local than its “Big Beer” image, especially to disaster relief areas it served in Texas, Florida, California, and Puerto Rico. Three of those happen to be gigantic markets.

Why is Direct Mail making a comeback?

Is direct mail really back? How much technology does the human race need to cultivate to eradicate junk mail from the planet?

#6: Integrated Marketing Strategy with Lexie Sidney

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions.