#25: Coffee with Cleo Franklin (interview)

Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.

marketingScott DavisJune 30, 2020creativity, digital marketing, marketing strategy Comment

#24: The Creative Curve with Allen Gannett

Allen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what "10,000 hours" really means in mastery. Allen's new book "The Creative Curve" is available at Amazon and everywhere books are sold.

marketingScott DavisAugust 22, 2018creativity, digital marketing, marketing strategyComment

#19: Chatbots and Dominating Multiple Platforms with Stapho Thienpont

Stapho Thienpont is a successful social media strategist across multiple platforms. We discuss the secret sauce to diversifying your social media channels and building other platforms with your pillar content. We dig into automation and chatbots.

podcast, digital strategyScott DavisApril 23, 2018digital marketing strategy, digital marketing, ethics, social media, chatbotsComment

#18: "What should Facebook do now?" with Michael Gale

Professor Scott Davis and Michael Gale discuss the Facebook and Cambridge Analytica controversy. Michael outlines some key questions for behaving ethically and recommends that Mark Zuckerberg step down from Facebook. Management guidelines are provided by Michael for digitally transforming organizations and common pitfalls are discussed.

#6: Integrated Marketing Strategy with Lexie Sidney

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions.

#4: Designing the Career You Want with Joey Korenman

Professor Scott Davis chats with Joey Korenman, founder of School of Motion, for his perspective on big career shifts, finding work with LinkedIn, and the gig economy. This episode is intended for students of marketing, career switchers, freelancers, and aspirant entrepreneurs.

#2: Analytics and Experimentation with Daniel Cotlar

Professor Scott Davis chats with Daniel Cotlar, the former Chief Marketing Officer of Blinds.com, about marketing philosophy, CRM, customer journey maps, and A/B testing. This episode is intended for students of marketing, entrepreneurs, and marketing managers.

#1: Social Media Marketing Strategy with Eric SanInocencio

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.