Cleo Franklin discusses his debut business book "Coffee with Cleo" in depth. We discuss his father's legacy, "bringing an elephant" to global issues including Black Lives Matter and COVID-19, and much more. Cleo's new book is available at Amazon and on franklinss.com.
Read MoreWhat is the benefit of teaching business courses side-by-side with a practitioner. We share the motivation, strategy, tactics, and results of our corporate fellow program at University of Houston-Downtown’s Marilyn Davies College of Business. This webinar focuses on teaching digital marketing courses but is applicable to other subjects.
Read MoreAllen Gannett discusses creativity in a novel way that will be super helpful to marketers. We discuss consuming versus creating content, the iterative creative process, and what "10,000 hours" really means in mastery. Allen's new book "The Creative Curve" is available at Amazon and everywhere books are sold.
Read MoreWhat is marketing? Are there mutual benefits? What are the perceptions of benefits vs. costs? Why don't people like marketing? Why is marketing good? How can understanding customers improve marketing? Livestream with professor Scott W. Davis host of Marketing Mixtape answer these questions and more.
Read MoreIs direct mail really back? How much technology does the human race need to cultivate to eradicate junk mail from the planet?
Read MoreProfessor Scott Davis chats with Daniel Cotlar, the former Chief Marketing Officer of Blinds.com, about marketing philosophy, CRM, customer journey maps, and A/B testing. This episode is intended for students of marketing, entrepreneurs, and marketing managers.
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