Posts tagged crm

#12: Flipping the Funnel with Sangram Vajre

Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot.

podcast, sales strategyScott DavisMarch 5, 2018sales, sales funnel, account based marketing, sales and marketing, crm, salesforce, terminusComment

#11: Sales Funnel and Marketing Zen with Matt Heinz

Sales and Marketing guru Matt Heinz joins me to discuss CRM and the Sales Funnel. We talk about marketing and sales playing nice, the future of sales automation, and breaking into the sale field. Matt has a ton of great insight for students of sales and marketing, early professionals, and those looking to make a career move.

podcast, sales strategyScott DavisFebruary 26, 2018sales funnel, sales, marketing, crm, mql, lead generationComment