Is direct mail really back? How much technology does the human race need to cultivate to eradicate junk mail from the planet?

#8: Job Search and Salary Negotiation with Angela Copeland

Career coach, author, and TEDx speaker Angela Copeland joins me to discuss career management. Angela and I discuss managing your social networks during a job search, negotiating your salary, changing careers, and looking for work after graduation.

podcast, career adviceScott DavisJanuary 30, 2018linkedin, career advice, job search, social media, salary negotiationComment

How to improve your Personal Branding with Perceptual Maps

Professor Scott Davis shows you how to use Perceptual Maps, a tool from brand marketing, to improve your standing against other candidates in a job interview.

#7: Value Based Pricing with Chris Do

Emmy award winning director and designer Chris Do joins me to discuss pricing strategy. Chris is the Chief Strategist and CEO of Blind and the Founder of The Futur— an online education platform that teaches the business of design. We cover a lot of ground in this episode including value-based pricing, determining a customer's perceived value, differential pricing ethics, pricing psychology, ultimate versus proximate customer needs, raising prices, the placebo effect, channel conflict, and benefits selling. Whew!

podcast, pricing, managing customers, sales strategyScott DavisJanuary 22, 2018pricing, price, pricing strategy, value based pricing, customers, salesComment

#6: Integrated Marketing Strategy with Lexie Sidney

Lexie Sidney is the Director of Strategic Marketing for the Houston Dynamo and Dash. She shares her favorite campaigns from her experiences in sports marketing, discusses integration of traditional marketing components with digital and social, and shares insights on creating effective promotions.

#5: The New Elevator Pitch with Chris Westfall

This episode features my fellow Houstonian Chris Westfall. Chris is a keynote speaker, best-selling author, business coach, and U.S. National Elevator Pitch Champion. In this interview, Chris shares tips for making a NEW elevator pitch and dismantles some longstanding myths about how to sell.

#4: Designing the Career You Want with Joey Korenman

Professor Scott Davis chats with Joey Korenman, founder of School of Motion, for his perspective on big career shifts, finding work with LinkedIn, and the gig economy. This episode is intended for students of marketing, career switchers, freelancers, and aspirant entrepreneurs.

#3: Disney Management Magic with Lee Cockerell

Professor Scott Davis chats with Lee Cockerell, one of Walt Disney World's all-time influential leaders, for his perspective on time management, career change, and service quality. This episode is intended for students of marketing, early-career managers, and aspirant business leaders.

podcast, managing customersScott DavisJanuary 4, 2018management, clue management, walt disney world, customersComment

#2: Analytics and Experimentation with Daniel Cotlar

Professor Scott Davis chats with Daniel Cotlar, the former Chief Marketing Officer of Blinds.com, about marketing philosophy, CRM, customer journey maps, and A/B testing. This episode is intended for students of marketing, entrepreneurs, and marketing managers.

#1: Social Media Marketing Strategy with Eric SanInocencio

Eric SanInocencio is the Senior Director of Digital Media for the Houston Texans. We discuss social media analytics, ad spend across social media channels, and breaking into the field of digital marketing.